Expanding Market Presence for an Out-of-State Contractor

At a national facilities management conference (NFMT), I represented an out-of-state contractor looking to establish a strong local presence in a market where they lacked direct sales representation. My role was to strategically position the company among key decision-makers, including property managers, facility directors, and attendees in Operations & Maintenance. By leveraging my industry connections and networking expertise, I was able to represent the contractor to high-value prospects, facilitating meaningful conversations that laid the foundation for long-term business relationships.

Beyond initial introductions, I provided on-the-ground business development support, ensuring the contractor maximized their conference investment. This included converting booth visitors to one-on-one meetings, and creating follow-up strategies to maintain engagement post-event. By the end of the conference, the contractor had gained significant traction in the market, with multiple leads in the pipeline and a clearer path to securing future contracts.